For Potterheads worldwide, there are few things more magical than visiting the Warner Bros. Studio Tour in Leavesden. The brand experience is one of the only immersive attractions that brings JK Rowling’s world to lif...
Brittany Golob
Best in rebranding and brand development to be celebrated across Middle East and Africa
Now entering its seventh year, the Transform Awards Middle East and Africa is the definitive benchmark of excellence in rebranding and brand development. Previous winners include the likes of Meraas, STC, Virgin Mobil...
Auroras and orcas redesigned in craft beer packaging update
Nestled amid the islands, fjords and inlets of southern Alaska stands the state’s capital city of Juneau. Not as bustling as its northern counterpart Anchorage, or as chilly as university and oil town Fairbanks, Junea...
#TransformTuesday: 20 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 13 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Circle game
Brands that can engage new audiences, existing supporters and the media around events have to ensure their social media, partnership and communications strategies are all aligned. Brittany Golob investigates the chall...
Young talent designs packaging for alcohol-free spirits
Hoodwink is an alcohol-free spirit that deploys classic cues from the craft gin industry combined with a bright, yellow visual identity to appeal to a young audience of drinkers who don’t necessarily want to drink alc...
#TransformTuesday: 6 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Racing toward a smoke-free future
Altering its corporate narrative while changing the societal perception of its products has required Philip Morris International to go all in on R&D, brand positioning and communications. Brittany Golob reports fr...