Articles

In accordance with its ongoing CSR policy, UK-based Brand Union took part in a pro-bono project for local charity, The Parent House. By creating a new brand for the c...

Brand promoters on social media are more common in developing countries, such as India and Brazil, shows research by online survey company, SurveyMonkey, and global marketing communications company, Ogilvy....

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Pos...

Francesca Aries outlines how charities are discovering cost-effective ways to deliver campaigns, which deliver rewards for their limited investment. Today, charities...

Brand consistency and typography helped the Roman Empire extend its reach. Bruno Maag asks if modern brands can do the same? It was once the case that investors only...

When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on...

The spiritual home of cricket was not as at ease in its home online as it is in St John’s Wood. For Lord’s Cricket Club, the Marylebone Cricket Club (MCC) and the Lord’s Cricket Ground, a unifying web presence was elu...

In 1967, the then-brand new Alitalia required the application of Landor’s brand across its fleet of 747s, DC-10s and others. The versatile, yet relatively small company was complemented by a simple black-lined wordmar...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The...

The UK not-for-profit sector’s governing body, the National Council of Voluntary Organisations (NCVO), is repositioning itself as an icon for the voluntary sector with a brand that measures up to those of the big char...