• Transform magazine
  • February 23, 2020

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Articles

Chilean winemaker introduces rebranded digital experience

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Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences are limi...

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Phillip Schofield fronts Craft Gin Club campaign

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TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....

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Auroras and orcas redesigned in craft beer packaging update

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Nestled amid the islands, fjords and inlets of southern Alaska stands the state’s capital city of Juneau. Not as bustling as its northern counterpart Anchorage, or as chilly as university and oil town Fairbanks, Juneau is the...

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Kopparberg releases new range targetting Millennial demographic

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Swedish brewery and cider company, Kopparberg, has found its place in the pink gin category as it pairs up with brand design consultancy Elmwood to make a beverage as delectable as it is aesthetically pleasing. The brewery, f...

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Storytelling and sustainability emphasised in craft cider rebrand

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Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the world, cider i...

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Gin brand 'upends' branding expectations

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It's hard for a new gin brand to establish itself amid a sea of boutique gin brands, bars and distilleries, but UpEnd gin is entering the fray with style and nuance. UpEnd has invested in its packaging and flavour profile to...

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Crafting a brewing icon

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For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand in the...

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Out of this world sub-brands unveiled for UK heritage brewer

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The UK’s northern hub of Manchester is home to many notable things. Rock bands. Football clubs. World-class universities. Of its many contributions to the British culture and economy is 190 year-old brewing company and pub ch...

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BrewDog employs mythical creatures for beer launch

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BrewDog, the multinational brewery and pub chain based in Ellon, Scotland has brought out a new lager offering to take the place of the recently discontinued Kingpin. The new addition to the canned rage is called Lost Lager a...

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Tradition meets forward trajectory in Carlsberg's global rebrand

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When visiting the home of Danish beer Carlsberg in Copenhagen, its history, heritage and position in the world’s pantheon of lager is affirmed. The original brewery still stands near the centre of the Danish capital, proudly...

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