Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB...
Articles
Science: the secret ingredient of a successful pharmaceutical brand
Katie Vanhoutte, head of strategy at FutureBrand Paris, explains how and why pharmaceutical brands are adapting their visual identities to fit an ever-evolving landscape....
SomeOne launches global campaign for PA Consulting
The work by the global design agency aimed to attract new clients, explain PA Consulting’s ethos and also inspire staff. SomeOne sought to achieve this by highlighting the organisation’s purpose of ‘Bringing ingenuity...
Playing politics: The ascent of America’s noisy new lifestyle brands
Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...
Surprising Stories - your agency has more stories to tell than you think
Alex Blyth is the managing partner at PR agency Red Setter. He explains the exciting and innovative ways that agencies can garner media attention. “We don't have much...
Little Big Brands repositions Touchstone Pistachio Company
Having decided to become its own brand from once being a private label, Touchstone turned to New York-based branding and package design firm Little Big Brands to craft a new brand positioning. In developing the taglin...
The art of the standout
Will Miles is a copywriter at London-based independent creative agency bandstand. He discusses the difficulty modern brands have in our noisy world of standing out, before explaining solutions to this issue....
Transform Awards Europe 2023 winners announced
Having now been celebrating the transformative power of brand strategy and design across the continent for the past 14 years, Transform magazine is once again delighted to announce the winners of Transform Awards Euro...
Communicating a brand
Massimiliano Rottoli is the global director of RS PRO brand and data at industrial solutions firm RS Group. He discusses here the importance of effective communication for a brand’s long-term success, as he has seen a...
Kindness or mindless?
Pierre Berget is founder and creative director of Paris-based branding agency Be Dandy. He argues there's too much goodness in a world of bad eggs. If every brand wants to save the planet then they may end up bori...