The ethically sourced seafood brand sought the help of New York-based branding agency Little Big Brands in an attempt to bring about ‘modern relevance’. The agency’s work oversaw the creation of a new brand strategy,...
Articles
Blue State redefines Oxfam’s brand positioning and identity to focus on equality
With the globally recognised charity deciding to update its ‘confused’ identity for the first time in its 80-year history, New York-based Blue State was brought onboard to simplify the brand’s identity and connect aut...
Five minutes with Studio Everywhere
Transform chats with Studio Everywhere co-founders David Brabbins and Jason Berg, and partner Aaron Cole, about the consultancy’s establishment of its decentralised, member-controlled creative consulting network. Laun...
AI and online moderation: why context is everything
Matthieu Boutard, president and co-founder of Bodyguard.ai, considers how brands can best navigate the tricky waters of online hate speech and content moderation. Elo...
Eurostar Group on fast track following rebrand
Following the integration of Eurostar and French-Belgian high-speed train operator Thalys in May 2022, global brand agency DesignStudio was tasked with creating a brand and design system for holding company Eurostar G...
Pet food brand Harringtons modernised by Robot Food
Following a dog ownership boom in the UK, Harringtons wanted to ensure it remained ahead of the competition in the category by evolving its brand in line with customer’s changing needs. Targeting better on-shelf stand...
Intellectual property: should brands get metaverse ready?
Mark Caddle, partner and trade mark attorney at European intellectual property firm Withers & Rogers, discusses some of the legal issues brands are facing following the advent of the Metaverse....
Everland designs purposeful new identity for Danish cycling brand Kildemoes
With the aim of pushing back against the success of new brands and other forms of transportation, Kildemoes turned to global FMCG design agency Everland. Designing a new tagline, ‘A Life in Motion’, the agency also re...
Transform magazine delighted to announce partnership with Design denmark
The Transform Awards Nordics remains the only awards programme to recognise excellence in creativity and strategy across the whole region. Transform magazine can today announce a unique partnership with Design Denmark...
How brands can stay front of mind in an era of continuous disruption
Daniel Todaro, managing director at creative customer experience marketing agency Gekko, advises readers on what is driving consumers during these difficult times and how brands might best react....