Articles

Stephen Ardern, managing director at British brand agency Continuous, discusses his company’s latest project with Primark, and how the work was informed by the UK’s economic woes....

With the US economy enduring a tricky spell, partner and creative director at Big Day, Peter Sayn-Wittgenstein, describes how DTC brands can make the most of these difficult times....

The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...

SoundOut, a leader in sonic branding testing, has revealed its Christmas advert music league table for 2022, with discount supermarket chain Aldi pipping competitor Lidl to top spot. John Lewis, often praised for the...

Philip Hwang is head of strategy, APAC at global brand experience agency SGK. He argues that digital commerce has given packaging more—not less—freedom to stand out than ever before. And that great marketers know how...

Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023....

Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...

Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...

Daniel Wade, co-founder of creative agency EveryFriday, argues that consumers are rethinking their spending habits during these economically difficult times. He discusses how brands can move their audiences into actio...

Following the replacement of ITV Hub – the British TV network’s streaming service – by ITVX, The Futz Butler was brought onboard to deliver an unconventional new sonic brand for the UK’s largest commercial broadcaster...