Articles

Alex Clegg, co-founder of London-based independent brand studio Saboteur, discusses how addressing freedom may lead to building stronger brands. At Saboteur our missi...

Alex Blyth is the managing partner at PR agency Red Setter. He makes the case here that specialisation is the one sure way for brand agencies to make a splash. It’s h...

Now in its fourth year, the Transform Awards ANZ is officially back. With entries now open for the 2023 edition of the awards programme, the region will once again be able to celebrate the transformative power of bran...

Angus Hyland is partner and creative director at global design consultancy Pentagram. He underlines the importance of logos to brands which, in recent times, may have been forgotten....

The award-winning international architectural planning and design firm from Boston sought the help of Greenspace to rebrand and relaunch across all markets. The London-based agency was initially responsible for renami...

Matteo Di Iorio, associate partner at Interstate Creative Partners, provides insight on how adopting a good strategy and a strong brand identity is crucial for start-ups....

Transform prides itself for attracting the best talent across the board to judge its awards programmes. This year’s Transform Awards MEA will be no different with a plethora of highly experienced experts from a variet...

Christian Purser, CEO at Interbrand London, argues purpose (or brand leadership) should become a key consideration for brands seeking future success. This year, again...

The global beauty brand, owned by BeautyHealth, sought the help of London-based Free The Birds to refresh its visual identity and brand architecture to help support its growth plans....

Steve Hickson is executive creative director of Ensemble Studio, FleishmanHillard UK’s design and creative studio. He discusses how a flexible but consistent approach from creative agencies can help clients embrace a...