Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...
Articles
TD Bank Group sonic identity promotes inclusivity and accessibility
TD Bank partnered with global audio branding agency Sixième Son to craft the American national bank’s first sonic identity. Set to be used in television, online advertising and TD ATMs, the sound moniker was crea...
Lions Prep renamed Frive following new brand mission
Frive, a UK-based food subscription service, partnered with Among Equals to rebrand and reach wider audiences with the promise of holistic ready-to-eat meals. Now leveraging taste, health and convenience in its design...
The strategic efficacy of brand visual characters in marketing
Sameh El Tawil, chief creative director and managing partner at Hive Innovative Group, Dubai, discusses the importance of brand visual characters, and offers a deep dive into his agency’s work for LikeCard’s Cards'...
Wilkinson Sword cut-through redesign aims to challenge Gillette
Popular razor company Wilkinson Sword partnered with B&B studio to reposition itself as “The Blade Masters since 1772”. Modern updates to its logo and products sought to create a unified feel by highlighting the l...
DesignStudio partners with motion graphic and VFX immersion specialists to create new creative group
Further, a new design group which comprises DesignStudio, Analog and Pixel Artworks, aims to transform creative innovation across brand, content and experiences. It is backed by Waterland Private Equity, an independen...
Brand will be the next great export of the Middle East
Hisham Lahouasnia, founder and executive director at Freedom, discusses how ambitious and long-term orientated Middle Eastern brands are starting to influence global industries....
Tiny sounds, massive impact: The power of sonic branding
Laura Woźniak, senior project manager, EMEA at MassiveMusic, discusses the power offered by sonic branding, and explains how brands can use audio cues to make a lasting impact....
Transform announces MEA 2024 winners
Returning to the Middle East and Africa region for an 11th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...
From tradition to innovation: Navigating Saudi Arabia’s branding revolution
Rashad Moglbay is the general manager of Bold Brands, part of The Bold Group. He discusses here the rapidly changing branding landscape in Saudi Arabia, and explains how a talent-driven workforce will drive market lea...