1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...
Articles
Global sonic branding agency Sixième Son unveils soulful identity redesign
Fast approaching three decades in the sonic branding space, Sixième Son turned to global creative agency Dragon Rouge to devise a new visual identity that could aptly balance its expert credentials with creative...
Cause correction: How charities rebrand to empower and inspire
Crafting strong identities on behalf of not-for-profits is particularly tough, with budget restraints and scepticism of branding itself still prevalent. Jack Cousins takes a look at the organisations breaking through...
New York State Parks’ Planting Fields launches experience-first brand repositioning
The project, undertaken by London-based brand and business consultancy Wiedemann Lampe, sought to rejuvenate the Foundation’s entire visitor experience. The newly defined brand pillars – ‘For Nature. For History. For...
Minorities and brand karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. Aft...
Indigenous Pact redesigned to improve Native Americans’ health outcomes
The organisation hopes to create health equity for American Indians and Alaska Natives within the space of one generation. It was rebranded by global design consultancy Elmwood, a move that follows on from the launchi...
Collins rebrands Offf Festival ahead of 25th anniversary
Offf touts itself as a space that promotes innovation, collaboration and inspiration. The organisation, which hosts its main festival in Barcelona each year but also tours to Mexico City, Vienna and Tel Aviv, is set t...
How we build brands that are corporate assets
Sean Langdon, senior managing director of brand and design at Sodali & Co, explains how his company utilises certain values in branding to allow its clients to attract a new generation of investors....
Freedom, choice and empathy: Rewriting the rules in contraceptive brand design
Deborah Stafford-Watson, head of provocation and strategy at global design consultancy Elmwood, explores how designers can completely rethink traditional approaches to women's healthcare brands....
Handmade fashion accessories brand Flat Fifteen undergoes playful transformation
Undertaken by London-based design agency amStudio, the project reflects the brand’s evolving nature towards being solely focused on fashion accessories. By renaming the brand ‘Chooch’ – the nickname company founder Fr...