Transform sits down with VSA Partners’ executive creative director, Kim Mickenberg, to discuss her agency’s racial justice campaign with YWCA, a national nonprofit dedicated to eliminating racism and empowering women....
Articles
Tinnitus UK rebranded to spread greater awareness
The charity, which was formerly known as the British Tinnitus Association, aims to act as a key support network for those who live with the condition. London-based independent design and creative agency Missouri Creat...
Do you dare to be a brand design optimist?
Sasu Haanpää, head of design at change agency Ellun Kanat, urges us to seize opportunities and push for change with meaningful brands. In today’s world it’s...
Eastern branding consultancy challenges: creating context
Ovidiu Strugaru, delivery director at innerpride branding, shares his agency’s method of breaking away from the misconception that an advertising campaign and a brand are the same thing....
Logo design’s sea change
In recent years, design agencies have started making the most of advanced technologies to tell new and exciting stories through brand logos. Jack Cousins discovers what all the fuss is about....
FutureKings acquired by Mr B & Friends
The acquisition of FutureKings by the UK-based independent brand consultancy is a response to the rapid growth of demand seen for brand strategy in the SME segment. L...
We are family
Tony the Tiger. Kool-Aid Man. Hamburglar. Mascots have played a significant part in major brands' storytelling through the decades. Now, after a small hiatus, new brands are introducing their own family of charact...
Star bucks: An interview with Vlad Sitnikov
Cosmic QR codes, zero-gravity cook offs and orbital fireworks. For StartRocket founder Vlad Sitnikov, the possibilities created from connecting brands to space are as endless as the universe itself. He speaks to Trans...
Challenging the future to be different from the past
Kostas Konstantinou, creative director at global brand specialists 1HQ, discusses the importance of constantly evolving strategic thinking, as demonstrated in projects undertaken with Lipton Tea Polska and Twister Myt...
U.S. Army logo rebranded for first time in two decades
Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB...