At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Weber Shandwick is one of those shortlisted for the awards We ar...
Articles
#TransformTuesday: 13 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Insights: Moving markets and perceptions
At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. TP ICAP is one of those shortlisted for the awards Creating a ne...
Superbrands announce 2018 annual ranking of UK’s strongest consumer brands
For the first time in four years, British Airways has failed to secure first place ranking as the UK’s top consumer brand, according to the annual Superbrands brand index. Topping this year’s list, LEGO’s steady climb...
Branding that tricks the eye for Leonardo DiCaprio Foundation
Apart from his award-winning movies, Leonardo DiCaprio is known for his dedication towards helping environmental causes and his ongoing, dynamic effort to raise awareness regarding those issues. As he says, “The destr...
Old meets new in One Crown Place branding
Based in the heart of London’s financial district, multi-purpose development One Crown Place has partnered with branding agency me&dave in order to give the development a new identity, transforming it to a more li...
New start for Start-Rite
Start-rite, a children’s footwear company that has been in business for the last 225 years, has partnered with Studio Sutherl& in order to launch a new logo in the context of the company’s complete renovation. Stu...
Insights: Managing tech-driven brands in the tech-driven era
At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency Frank, Bright & Abel is one of those shortlisted for the awards...
Conran Design Group and UNICEF unveil new identity for Soccer Aid
Since it began in 2006, the biennial Soccer Aid charity event has raised over £20m in aid of the United Nation’s children-focused humanitarian programme, UNICEF. Created by British celebrities, Robbie Williams an...
Fresh tomato for Rotten Tomatoes brand
Rotten Tomatoes has become a cult classic site for online reviews for film and TV since its birth in 1998, managing to stay in the limelight due to its topicality and comedic value. Sticking to a recipe that works, Ro...