Articles

Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia...

Why are we prepared to pay extra for an iPhone when there are cheaper alternatives that are functionally as good – if not better? Why will we pay more for shoes adorned with the Nike swoosh, or sunglasses featuring th...

Branding Canadian national icons can be so straightforward as to lead to cliché. The country’s simple, iconic maple leaf flag allows its companies to tap into that brand equity with ease. Yet, everything from its...

One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer b...

For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand...

For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre f...

For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experien...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

For one of Oman’s biggest brands, Oman Arab Bank, a better in-branch experience became the centrepiece of a brand repositioning strategy that encouraged a more personal relationship between the bank and its customers....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...