Articles

US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font m...

For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand c...

As more and more iconic and luxury brands turn to the same minimalist, sans serif fonts and logos to exude a more digital, modern feel, a few classic brands are rejecting this move in favor of a more singular approach...

Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing...

It's hard for a new gin brand to establish itself amid a sea of boutique gin brands, bars and distilleries, but UpEnd gin is entering the fray with style and nuance. UpEnd has invested in its packaging and flavour...

After losing a few pounds in 2012, the Quaker Oats man gets another rebrand positioning Quaker as a business for healthy products. A new logo has recently been releas...

Professional Canadian football team Montréal Alouettes has announced a new brand identity, building on the connection between city and squad to form a renewed lifestyle brand....

At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. FutureBrand was one of the winners As we collectively take st...

Extracurricular activities can represent a sizable chunk of the average family budget. Parents rightly want to ensure that their children are getting as many benefits as possible from the after-school activities they...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...