Every detail in a logo serves as part of the wider story brands try to convey to their audiences. But while consumers may not realise it, logo colour plays an important role in how they perceive and understand brands....
Articles
Azerbaijan tourism board sets sights on doubling visitors in five years
For many countries, tourism is an essential industry, driving economies and supplying revenue and jobs for thousands of its inhabitants. Azerbaijan, which was formerly a part of the enormous Soviet Union, has recently...
Picturehouse rebrand aims for brand consistency
To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....
Review site Dorsia positions itself as the anti-Yelp
The fatal flaw in conducting research through a survey is that respondents will almost always respond only in extremes. While it can be efficient to use Yelp for finding a bite to eat or TripAdvisor for stopping by a...
Keurig’s home cocktail brand tastes of new friends and fresh nights
US manufacturer Keurig’s latest product brand is a visual identity exploding with warm colours and closely linked to home party experiences with family and friends. K...
Brand Keys report uncovers insights in customer loyalty
Brand Keys’ latest report shows the top brands and strategies to build customer loyalty and transparency. The best brands ground their identity in customer loyalty, e...
The most disruptive consumer brands blend community building and experience, report shows
Ranging across several consumer industries and categories, a new report from the Interactive Advertising Bureau (IAB) shows the most disruptive 250 US brands and uncovers the bonds tying them together....
Place branding: Danzhai, China
Danzhai, China was once one of the most poverty-stricken regions in the country. Now, with a place brand and tourism push spearheaded by the Wanda Group and Ogilvy China, the area is a poster child for the power of in...
#TransformTuesday: 12 February
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Rockwell Automation rebrand fails to convey brand’s message
US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font m...