Articles

Rebranding is often meant to signal a shift in a company’s strategy, a fresh start, a new marketing approach or a diversified range of products or services. The same can be true of national name changes, as evidenced...

Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. K...

Billson’s Brewery, one of Australia’s oldest beverage manufacturers, has been making drinks from the nearby alpine spring water since 1865. Now, the company is rejuvenating its products for a 21st century market....

A veteran of the design and advertising industries, Standard Black co-owner Eric Lobb has worked with a number of top brands such as Calvin Klein, Adidas and more. In an interview, Lobb discusses design, digital strat...

One Medical announces a rebrand spearheaded by a new logo and a set of watercolour illustrations. Primary care provider One Medical has announced a rebrand in which w...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Brand development, or the promise to deliver a quality product over time to the consumer, is the cornerstone of any business. A select few corporations, such as Apple, McDonalds and Nike have developed their brand to...

A new campaign for the Florida-based Kennedy Space Center invites visitors to take a break from technology and experience the wonder of space exploration and the world around them, telling visitors to ‘Look up.’...

Cosmetics master brand Coty recently acquired P&G’s Beauty division, prompting the need for cultural change and a brand repositioning. Melina Thalassinou reports on the resulting affirmation of diversity, beauty a...

Every detail in a logo serves as part of the wider story brands try to convey to their audiences. But while consumers may not realise it, logo colour plays an important role in how they perceive and understand brands....