Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....
Articles
Timeline: Boeing
Armstrong, Earhart, Wright, Yeager, Gagarin; these are the names that pepper the history of human flight. For one company to make a name for itself, on an international basis, in the midst of those legends, is an achi...
Turkish Airlines partners with Imagination to launch experience identity
Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is en...
Insights: What’s the difference between creating a brand name and naming a goldfish?
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Labbrand is nominated for the awards At first sight,...
Channel 4’s streaming service gets makeover
Channel 4’s streaming platform, All4, has gained a new brand identity after being successfully relaunched. Its new logo was developed by Channel 4’s in-house agency 4creative and branding agency DixonBaxi who together...
Organic ingredients inspire new packaging design for tea brand
A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....
McKinsey builds new confident identity based on contrasts
Management consultancy McKinsey & Company has announced a confident visual identity with a new logo, a proprietary typeface and a number of different applications. The rebrand was conceived by brand agency Wolff O...
#TransformTuesday: 5 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
2019 Transform Awards Asia-Pacific open for entries
One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s po...
Five minutes with Richard Finlow
With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and diffe...