JDO RAW 2021 announces shortlist

JDO RAW, a student design competition established by brand design agency JDO, has announced its shortlist, which includes students from Essex, Surrey, Derbyshire and the West Midlands.

This year’s brief asked students to take an everyday item and make it stand out from the crowd, therefore creating something they would be happy to put in their trolley and proud to showcase on their kitchen counter.

Billy Betts, a third-year student at Norwich University of Arts, opted for flour, bringing colour in the shape of ‘Flour Power,’ while Dan Trend, a third-year studying at the Arts University of Bournemouth opted for eggs, designing a collapsible packaging to save space in the recycling process.

Other everyday items treated to a 2021 makeover included bread, gravy, pasta and no/low alcohol.

The winner of JDO RAW 2021 will be announced at a virtual ceremony in mid-July with the winner walking away with cash, equipment, mentoring and a paid internship at JDO.

The full JDO RAW 2021 shortlist is as follows:

Benjamin Strong, Arts University of Bournemouth

Billy Betts, Norwich University of Arts

Caitlin Climpson, Norwich University of Arts

Cameron Day, University of Lincoln

Dan Trend, Arts University of Bournemouth

Emily Climer, University of Lincoln

Jorja Taylor, Nottingham Trent University

Mia Cann, Arts University of Bournemouth

Tom French, Norwich University of Arts

Zion Davidson, Norwich University of Arts