News

For much of the UK population, exposure to the Emirates airline brand results from a 2007 sponsorship agreement with Premier League football club, Arsenal F.C. As a result, the ‘Fly Emirates’ logo has become engrained...

During his short time as pontiff, John Paul XXIII was once asked by a journalist, “How many people work at the Vatican?” His response humorously affirmed, “About half of them.” Yet despite a cheerful allegory for the...

UK newspaper the Guardian has today launched a new format for its print publication, departing from the larger custom-Berliner to a more compact tabloid aspect ratio. The redesign also welcomes a new interface across...

Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a wo...

Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationall...

The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the nat...

The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Singapore-based food delivery service foodpanda has recently undergone a rebrand in an attempt to stand out from competitors and local cityscapes. The company, which...

Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed...