Transform

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...

The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long befor...

Dragon Rouge and Sixième Son discuss their work for Petronas and examine value of audio branding and how it can improve an organisation's positioning Sonic b...

With Covid-19 moving every aspect of the world online, digitalisation is soaring, and with it so are social media platforms. For brands, this means that engaging in a social-first approach is not just key to thriving,...

There’s no doubt that 2020 has been a difficult year. Companies across Europe, large and small, have felt the impact of the Covid-19 pandemic. But, their creative and strategic excellence has shone through even the da...

Here is this week's selection of rebrands from around the world, from Asian football to British media and Irish crystal. For more from #TransformTuesday, follow @Transformsays on Twitter....

After a successful inaugural programme celebrating the best in rebranding and brand development across the Nordics region, the Transform Awards Nordics is open once again for entries in it's 2021 programme. The wi...

Creating a brand to rival the world’s biggest technology companies takes guts, cash and ambition. Russia’s largest banking institution, Sberbank, will demonstrate all...

Charles Gadsdon, global director of growth at international music agency Massive Music, explores the ways in which marketers in the Gulf region are taking full advantage of the power of sonic identity to connect their...