Transform

For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

Ash Banerjee, executive strategy director CEEMEA at branding agency Landor & Fitch, writes that for brand transformations to be meaningful and impactful, they must be data driven. Banerjee argues that a baseline o...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Celebrating its 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and desi...

In today’s world, in which more and more people are embracing the online and digital sphere, a growing number of brands are now effectively 'invisible,' as they sit at the intersection between hardware, softwa...

Gayle Carpenter, director of creative agency Sparkloop, writes about the importance of matching profit with purpose. She argues that some of the world’s most powerful and successful brands have found exactly the right...

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

Alex Clegg, co-founder of branding agency Saboteur, writes about the importance of change and evolution, particularly for branding agencies. He explores the radical changes Saboteur has implemented, taking the opportu...

Following the recent trade mark rights issue about ‘Colin the Caterpillar’ cake, Laurie Bray, senior associate and trade mark attorney at European intellectual property firm Withers & Rogers, explores another trad...

Jack Ashdown, creative director of digital agency Great State, writes about the increasingly important role of sensory technologies and the need for creative agencies and designers to embrace AR if they want to surviv...