• Transform magazine
  • November 09, 2025

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Iconicity as the route to impact

Richardtaylor Managingpartner BW

Richard Taylor, managing partner at branding agency, Brandon, argues that the power of iconicity can help brands cut through the visual clutter and achieve relevance in a sea of sameness. He explores three ways in whi...

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Transform Tuesday: 13 July

TT 13 July Website

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Transform Tuesday: 6 July

TT 6 July

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Supercharging sustainable textiles

BW Portrait John Corleto

In an industry where there’s no shortage of innovation, what role can effective communication play in the mass adoption of sustainable fabrics? John Corleto strategist at Tokyo-based branding agency, Eat Creative, exp...

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Transform Tuesday: 29 June

TT 29 June Top Banner

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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How to rescue B2B from indifference

Rich 01

Richard Buchanan, MD and co-founder of brand consultancy, The Clearing, explores how ‘B2B’ has become three of the most reviled initials around and exposes the secrets of how to properly execute B2B branding....

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Winners celebrated at 2021 Transform Awards Europe

TAE 2021 Winners Announced Website

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

TYC 2021 Banners

For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Are you merely talking transformation, or really transforming your brand?

Ash Banerjee Headshot

Ash Banerjee, executive strategy director CEEMEA at branding agency Landor & Fitch, writes that for brand transformations to be meaningful and impactful, they must be data driven. Banerjee argues that a baseline o...

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Transform Tuesday: 22 June

TT 22 June Website

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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