Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....
Jack Cousins
The Working Assembly launches independent type foundry
The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...
Kimpton Creative rebrands iconic Portuguese tourist destination
Portugal dos Pequenitos – which translates to ‘Portugal for the Little Ones’ – sought the help of the London-based agency to create a new brand narrative. Following on from a major redevelopment of the park, Kimpton C...
London-based Fellow Studio develops new brand identity for Nepa
Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new...
Technology brands dominate in Interbrand’s 2022 Best Global Brands Report
Retaining its position as the number one global brand for a 10th consecutive year, Apple’s brand value exceeds second placed Microsoft by over $200bn. The overall value of the Top 100 brands now exceeds $3tn for the f...
How to brand a football stadium
The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....
Lantern rebrands the Isle of Man in new campaign
Referring to the self-governing island which lies in the Irish Sea as the ‘Isle of Open Minds’, the London-based agency’s work for Digital Isle of Man sought to cement the government agency as a hot spot for the techn...
50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting
The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,00...
Entries welcomed for Transform Awards Nordics 2023
Celebrating its fourth successive year, Transform Awards Nordics 2023 has officially opened for entries. It remains the only awards programme in the region to recognise the transformative power of brand strategy, crea...
COLLINS rebrands the Institute of Design ahead of its 85th anniversary
The Institute of Design has sought to use design to transform the systems that shape our lives since its founding by László Moholy-Nagy in 1937. Crafted by COLLINS, the Chicago-based organisation’s new brand...
