• Transform magazine
  • November 05, 2024

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#TransformTuesday: 24 March

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Here's this week's selection of rebrands from around the world, from winemakers to luxury spas to drugstore chains. For more from #TransformTuesday, follow @Transformsays...

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World biggest companies to lose up to £1 tn in brand value as impact of Covid-19

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A new ‘Europe 100’ report by Brand Finance, a brand valuation consultancy, says the brand value of the world’s biggest companies will decrease by €1 tn as a result of the Covid-19 outbreak, with the aviation sector b...

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#TransformTuesday: 17 March

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Here's this week's selection of rebrands from around the world, from waterfowl conservancies to Mexican beers to NHS services. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 10 March

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Here's this week's selection of rebrands from around the world, from organic chocolate to lubricant brands to hyperloop transports. For more from #TransformTuesday, follow @Transformsays...

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Paint brands names transition from the likes of ‘Dollface’ to ‘Like a Boss’

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Ahead of International Women’s Day, U.S. based paint brand Valspar is rebranding its pink pots to counter “old-fashioned gender stereotypes that no longer have a place in modern day society.”...

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Skittles Giants packaging supersizes sweets

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Chocolate, chewing gum and fruity confections manufacturer Mars Wrigley worked with brand agency Straight Forward Design to introduce Skittles’ giant sub-brand across the UK....

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Global law firm introduces new visual identity based on bird murmurations

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Global legal practice Simmons & Simmons worked with creative agency SomeOne to create a new visual and verbal operating system based on bird murmurations to symbolises the company’s collaborative approach to tackl...

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BMW’s rebranded logo radiates 'openness and clarity'

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Historic automobile manufacturer BMW has redesigned its logo for the first time in more than two decades. The new logo will represent the transparent mobility of the future....

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#TransformTuesday: 3 March

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Here's this week's selection of rebrands from around the world, from New Zealand kiwis to mental health service providers. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Jos Harrison

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Global design strategy director at Reckitt Benckiser, Jos Harrison has had extensive experience directing branding and design on both the client and agency side. Speaking to Transform magazine, Harrison reveals the be...

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