Articles

Stuart Harris, Tonic International Social enterprises – those companies that have social impact (such as improving education, providing access to clean water or, in some small way, improving the quality of life on this planet) buil...

Phil Darby, BrandLounge On a scale of one to 10, where do you think your boring rating lies? It’s a fact of life that boring people don’t have a lot of friends. If you think that’s a sad reflection on humanity, check your diary. If...

Pierre Lategan, Bellwether Brand Consultancy It’s hard to believe that in the 17th century, being called an innovator could result in a fair bit of time in prison or the loss of your ears. In fact, ‘innovation’ as a word only trump...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Europe: Alma Media launched a new visual identity that unites the br...

Six months since the initial launch of the Major League Soccer rebrand, as the league’s 20th season gets underway, we catch up with David Bruce, senior director of brand and integrated marketing at MLS to see how the brand implemen...

The Transform Awards Middle East North Africa, for exceptional new and evolving brand and rebrand campaigns, has revealed those organisations who have made the shortlist. The awards recognise and share brand development work in the...

The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately th...

After World War I, US president Woodrow Wilson’s brainchild, the League of Nations, took shape. Yet the grand experiment failed with the onset of a second catastrophic conflict. Could the league have taken action to s...

Uniforms and corporate workwear can drastically alter the ways in which employees relate to the brand and their desire and ability to be brand ambassadors. What should uniform creation take into account? Ruth Wyatt in...

Digital iconography has become the modern form of wayfinding and signage. Icons lead a user through a site, app or digital experience, but only recently have brands begun to customise their iconography and turn them i...