• Transform magazine
  • December 06, 2019



Houses of Parliament rebrands with 'portcullis for the digital age'


One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the previously...

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Hiyacar, a rebrand for the sharing economy

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The end of the 20th century and the dawn of the internet age has seen a profound effect in how goods and services are negotiated and traded. Amid a plethora of trading platforms and online sharing sites, perhaps one of the mo...

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Estate agent Yopa rebrands for modern property market

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Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differentiator is...

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Where students blossom

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Student living has had a sophisticated makeover with the branding of student accommodation provider, Hello Student. The new branding was created by London-based brand agency, Som...

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Tailoring a retail brand


White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles intact. Som...

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The simple life of mobile payments


In a world in which money is whizzing from and to all the ends of the Earth, online payment systems are more important to businesses than ever. Yet, they are of the most invisible brands in the consumer services sector because the work the...

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Cultural icon brings European Games brand to life


The great success of the past couple Olympics Games, in addition to the growing prominence of events like the Commonwealth Games and the European Capital of Culture have paved the way for a new quadrennial festival of sport, the European G...

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New brand and visual identity is exclusively mobile


Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Branding a...

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RT @TransformEvents: At Transform we are proud to work with esteemed brands all over the world. Take a look at our judging panel for Transf…
Italian @LiquoreOpalNera has rebranded with design by London-based #Denomination to show the world its 'dark secret… https://t.co/ewRr8A0MJ4
Hi @mooncupltd and @bluemarlinbd, your rebrand is in this week's #TransformTuesday! Read it below:… https://t.co/TFkVcw0fNI