• Transform magazine
  • July 09, 2020

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Articles

Google breaks ground with ground-breaking geothermal tech brand

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Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebrande...

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Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis –...

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The Google of tomorrow

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Google’s fun and approachable brand takes another leap forward with its new logo.   The revelation has already, unsurprisingly, received a barrage of comment; some ne...

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Greggs demonstrates social media crisis management

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The speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a grea...

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