• Transform magazine
  • August 12, 2020


Google breaks ground with ground-breaking geothermal tech brand


Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations.

First, Google rebranded itself as Alphabet, an umbrella company created in order to develop projects related to research interests of Google and directed by Larry Page. Then Google X, a subsidiary, rebranded to X, a technologies innovation company that supports the development of ambitious initiatives that can change the world.  

X is actually changing aspects of life as we know it. Previous projects from X include Google Glass, a development of augmented reality, Project Wing, a system to deliver products using flying vehicles and Waymo, a self-driving car.

Now, Dandelion, a geothermal energy company, debuts as an independent company after having been developed by X. The logo of Dandelion is simpler than its product, it is the representation of either yellow warmth or blue representing cooling flowing towards a house roof.

The company was unknown to many as it is difficult to associate energy production with research carried out by Google, one of the reasons its CEO gave for the end of the partnership. The interests of Google are on machine learning, which has been already implemented in Waymo, Google Translate and Google Brain.

According to the U.S. Green Building Council, buildings produce 39% of carbon dioxide emissions in that country. The combustion of fossil fuels for electrical, heating, cooling supply for homes is huge and unsustainable, while geothermal systems are better for the environment because they significantly reduce carbon dioxide emissions. Dandelion offers more affordable geothermal heating and cooling systems to homeowners, currently only in upstate New York.