Articles

American canned food brand Progresso welcomes this year’s soup season with the launch of newly rebranded soup cans and products across supermarket shelves. The rebrand, carried out by brand experience agency Hornall A...

In November 2013, the UK city of Kingston upon Hull, more commonly known as Hull, was bestowed the title of 2017 UK City of Culture. Some nominees, as well as the public at large, were surprised by the news. Yet this...

People born later than 2001 are likely to be more conservative than their generational predecessors, according to a new survey. Global brand consultancy, the Gild, has released, 'The Generation Study,' in whi...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....

Whitworth University has revealed an updated logo, carried out by branding agency Phinney Bischoff, to reflect changing times while staying true to its Christian roots....

From the starting blocks of the most successful Paralympics ever, Libby Clegg ran her way to global prominence in London 2012. Since then, the British runner has taken her visual impairment to golden heights in Rio 20...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In a world where the swell of outsourced industries are at once matched by innovative branding and a burgeoning app-based economy, the public cloud has never had such a silver lining. With a host of marquee names cham...

What lessons can we learn from successful, heritage brands like Coke, and new players like BrewDog?, asks Christian Cook The most successful brands are not just about...