Shortlist announced for Transform Awards Asia 2022
Celebrating the transformative power of rebranding and brand development, the Transform Awards Asia remains the only awards programme in the region to recognise best practice in corporate, product and global brand development work.
Last year’s edition of the awards represented the highest quality of branding work, as demonstrated by the success of Standard Chartered and Lippincott’s project. Winning the highly coveted ‘Grand prix’ award, along with Gold trophies in a variety of categories, this was an example of a branding project which developed a fresh brand identity that allowed the company to retain existing customers while facilitating further growth.
With a high benchmark set, the ninth edition of the Transform Awards in Asia will be no different, as a plethora of branding agencies battle it out for the ‘Grand prix’ and ‘Best overall visual identity’ awards. Categories to keep an eye on include ‘Best use of a visual property’, ‘Best localisation of an international brand’ and ‘Best creative strategy’, each of which contain as many as six shortlisted projects.
Each entry was examined by a panel of expert judges in a process focused on creativity, innovation, strategic excellence and implementation. Determining which organisations demonstrated branding brilliance, this year’s judges hailed from a wide variety of organisations, including BuzzFeed Japan, PayPal and Unilever.
Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards Asia, says, “We are delighted to be able to celebrate with the 2022 winners of the Transform Awards Asia in-person for the first time since the beginning of the Covid-19 pandemic. Last year’s projects really did underline the transformative power of rebranding and brand development, and we are sure this year will be no different.”
Transform magazine is delighted to announce this will be the first Transform Awards Asia to be held in-person since the beginning of the Covid-19 pandemic. The awards will be held at the St. Regis Singapore on 21 November, 2022.
The full shortlist is as follows:
CONTENT
Best use of visual property
China Duty Free Group and FutureBrand
Huami Technology and Landor & Fitch
Huma Universal (Shanghai) Brand and des:glory
Lanvin and Labbrand
Noah and FutureBrand
Zigly (Cosmo First Limited) and BOD Consulting
Best brand architecture solution
Iryasa and Cowan Asia Pty Ltd
Nippon Paint Holdings and Brand Council
Volkswagen China and MetaDesign China Limited
Best use of copy style or tone of voice
ams OSRAM and GW+Co
Fable Food and SGK
Oatbedient and Somewhere Else
Zigly (Cosmo First Limited) and BOD Consulting
Best brand experience
Beak & Johnston and SGK
Carlsberg China and Design Bridge Shanghai
Chengdu International Finance Square (CDIFS)
Khaadi and Landor & Fitch
Moxy Hotel Xi'An and The Orangeblowfish
Swire Properties and Landor & Fitch
Best use of typography
Huma Universal (Shanghai) Brand and des:glory
Lanvin and Labbrand
Oatbedient and Somewhere Else
Best place or nation brand
Kusto Group and Sedgwick Richardson
Rockbund and JWDK
Best expression of a brand on social media channels
Bayer Elevit and Ylab
Hong Kong Jockey Club and Brunswick
Vocsta and Cowan Asia Pty Ltd
PROCESS
Best external stakeholder relations during a brand development project
Bayer Elevit and Ylab
Edgewell Personal Care and The Silk Initiative
Nippon Paint Holdings and Brand Council
Best internal communications during a brand development project
Nippon Paint Holdings and Brand Council
Best implementation of a brand development project
Ella’s Kitchen and RedFern Digital
Good Selection and Ylab
Lanvin and Labbrand
Li Auto and MetaDesign China Limited
Best localisation of an international brand
Beak & Johnston and SGK
Casa Cook International and JWDK
Ella’s Kitchen and RedFern Digital
FERRERO TRADING (SHANGHAI) CO., LTD. and ShinyBay
Silver Fern Farms and The Silk Initiative
The a2 Milk Company Limited and Ylab
STRATEGY
Best creative strategy
ams OSRAM and GW+Co
Dodie and Labbrand
Huami Technology and Landor & Fitch
Josun Hotels & Resorts: Josun Palace and Prophet
Li Auto and MetaDesign China Limited
Treasury Wine Estates – Wynn’s and Design Bridge Singapore
Best brand evolution (business)
Amman Mineral and Design Bridge Singapore
Bytedance and Landor & Fitch
Enotek and Prophet
Li Auto and MetaDesign China Limited
Newstyle Media Group and Prophet
Best brand evolution (consumer)
Fable Food and SGK
FairPrice Origins and Why? Brand Design
JACOBS DOUWE EGBERTS RTL SCC SG PTE. LTD and Design Bridge Singapore
Noah and FutureBrand
Unilever, LUX and CBA Design
Unilever LUX and Why? Brand Design
Best brand evolution (corporate)
City Energy and DIA Brands
Jebsen Group and Brunswick
Lanvin and Labbrand
Nippon Paint Holdings and Brand Council
uniview and DuoooBrand
Best strategic or creative development of a new brand
BOE and Prophet
China Duty Free Group and FutureBrand
Micro Connect and Sedgwick Richardson
Olea and Lippincott
Pradhanmantri Sangrahalaya (Ministry of Culture, Government of India) and BOD Consulting
Zigly (Cosmo First Limited) and BOD Consulting
Best development of a new brand within an existing brand portfolio
BOE and Prophet
Casa Cook International and JWDK
EDGE and MetaDesign China Limited
Treasury Wine Estates – Wynn’s and Design Bridge Singapore
UltraTech Cement and BOD Consulting
Best naming strategy
CYPHANT Group and Labbrand
Hapana and Shift.
Kusto Group and Sedgwick Richardson
Nestlé Nespresso SA and Labbrand
Treasury Wine Estates – Wynn’s and Design Bridge Singapore
Volkswagen China and MetaDesign China Limited
TYPE
Best brand development project to reflect change of mission, values or positioning
Amman Mineral and Design Bridge Singapore
Bytedance and Landor & Fitch
ECARX and MetaDesign China Limited
Hapana and Shift.
Huami Technology and Landor & Fitch
Landing Med
Best brand consolidation
Asian Football Confederation and FutureBrand
Dodie and Labbrand
EDGE and MetaDesign China Limited
Stella Pharm and Bratus Agency
Best rebrand of a digital property
Bytedance and Landor & Fitch
Frites Management Limited and Shift.
Hapana and Shift.
Micro Connect and Sedgwick Richardson
Best employer brand
Citibank Singapore Limited and Shift.
WRAPPED
Best use of packaging (glass)
Treasury Wine Estates – Wynn’s and Design Bridge Singapore
Wu Liang Ye Yibin Co. Ltd and Design Bridge Shanghai
Best use of packaging (print and card)
Bakehouse and Kith&Kin
Colgate Palmolive Asia and Design Bridge Singapore
M&G and DuoooBrand
MetaDesign China
Mondelez and Cowan Asia Pty Ltd
Richora and des:glory
Best use of packaging (other)
Colgate Palmolive Asia and Design Bridge Singapore
Diageo – The Singleton China and Design Bridge Singapore
PepsiCo Design & Innovation – Pepsi Culture Cans X People’s Daily Campaign
Stella Pharm and Bratus Agency
UltraTech Cement and BOD Consulting
SECTOR
Best visual identity from the energy, utilities and extractives sector
Actis and Cowan Asia Pty Ltd
Amman Mineral and Design Bridge Singapore
City Energy and DIA Brands
Best visual identity from the engineering and manufacturing sector
uniview and DuoooBrand
Best visual identity from the farming and agricultural sector
Pengrui Agriculture and Pinbrand
Best visual identity from the financial services sector
Micro Connect and Sedgwick Richardson
Noah and FutureBrand
Olea and Lippincott
Best visual identity from the FMCG sector
Ella’s Kitchen and RedFern Digital
Fonterra Co-operative Group and ShinyBay
Nestlé (China) Ltd. and ShinyBay
Oatbedient and Somewhere Else
Best visual identity from the food and beverage sector
Bakehouse and Kith&Kin
Chako and Kith&Kin
FairPrice Origins and Why? Brand Design
Matsumoto Brewery and BAUM LTD.
Nestlé (China) Ltd. and ShinyBay
Best visual identity from the healthcare and pharmaceutical sector
Landing Med
Sightour and DuoooBrand
Stella Pharm and Bratus Agency
Best visual identity from the industrial and basic materials sector
BOOM and DuoooBrand
UltraTech Cement and BOD Consulting
Best visual identity from the lifestyle and wellness sector
Colgate Palmolive Asia and Design Bridge Singapore
Huami Technology and Landor & Fitch
Vocsta and Cowan Asia Pty Ltd
Best visual identity from the professional services sector
EDGE and MetaDesign China Limited
MCHR and DuoooBrand
Best visual identity from the property, construction and facilities management sector
Kusto Group and Sedgwick Richardson
Rockbund and JWDK
Best visual identity from the public sector
Pradhanmantri Sangrahalaya (Ministry of Culture, Government of India) and BOD Consulting
Best visual identity from the retail sector
Landmark Group and SGK
Lanvin and Labbrand
Timberland and Lippincott
Best visual identity from the sports, travel, leisure and tourism sector
Asian Football Confederation and FutureBrand
Casa Cook International and JWDK
Josun Hotels & Resorts: Grand Josun and Prophet
Josun Hotels & Resorts: Josun Palace and Prophet
Best visual identity from the technology, media and telecommunications sector
BOE and Prophet
Bytedance and Landor & Fitch
ECARX and MetaDesign China Limited
Hapana and Shift.
Huami Technology and Landor & Fitch
Newstyle Media Group and Prophet
Best visual identity from the transport and logistics sector
Enotek and Prophet
Li Auto and MetaDesign China Limited
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winners will be announced at the awards ceremony on 21 November 2022.
Transform’s Brand strategist of the year, Creative director of the year and Young Contender of the Year will also be revealed on the night!
