• Transform magazine
  • March 03, 2024


#TransformTuesday: 25 November

  • PizzaExpress-700x291.jpg
  • YMCA21-700x291.jpg
  • Rugby3-700x291.jpg
  • LondonOlympics4-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. Pizza hut is one of the worlds largest pizza companies. Along with a new menu, Pizza hut have introduced a fresh approach on the traditional hut roof logo.

2. Since 1884 the YMCA have been helping change young people lives for the better. Cheltenham based ArthurSteenHorneAdamson designed a new personality for the YMCA of England, boosting awareness for the charity which operates in 115 countries.

3. In order to enhance it’s connections with fans, players and commercial partners Futurebrand took on the rebrand of World Rugby, positioning is as a progressive and optimistic federation.

4. São Paulo-based design and animation studio Birdo Produções reveals the two new 2016 Rio Olympics mascots. The two mascots, who are yet to be named were created using inspiration from flora and fauna, two of Brazil’s Pop culture, computer game characters.