• Transform magazine
  • March 03, 2024


Bucharest branding agency expands internationally

  • Activate-rebrand.jpg
  • Activate-rebrand-2.jpg
  • Activate-rebrand-3-600x325.jpg

Branding agency, Storience, has revealed its first UK project, the rebrand of healthcare events companyActivate Event Management.

The rebrand coincides with the opening of a new London office and the agency’s international expansion.

Activate is now an established events company, with a European client base that spans the healthcare industry. The rebrand was intended to create a clear brand definition communicated through a new visual identity, website and design.

The new visual identity draws inspiration from rockets with the ‘A’ in the logo doubling-up as an image of a rocket taking off. Representations of multi-coloured lights are reminiscent of retro rocket control panels.

Adriana Liute, managing partner at Storience, says, “Activate is like a rocket engine which propels an impressive logistical chain and provides the creative energy to turn an ordinary event into an extraordinary one”.

While Activate is Storience’s first international project, the agency is currently working on projects in Switzerland, Spain and Belgium. The new London office opened in late September.

Liute says, “Britain is Europe’s most advanced branding market. We have always aspired to take on projects there. Our client was very pleased with our work and encouraged us to open a local office. To better cater to our British clients it is important to be present locally, so opening an office in London was a natural decision.”

“Working with Activate Events was a fortunate combination between the opportunity to enter the UK market and working with a like-minded client. And what added to the joy was Storience’s experience in healthcare, and Stefan’s educational background as an MD. This experience proved highly fulfilling for us because the client has been open-minded, responsive, and on the same wavelength as us.”