• Transform magazine
  • June 22, 2024


Transform Asia Pacific Conference to take place 19 November


In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Hong Kong on 19 November.

The half-day conference precedes the inaugural Transform Awards Asia Pacific that will celebrate excellence in rebranding and brand development in the region for the first time. The conference features prominent speakers in brand development including Bruno Maag, founder of Dalton Maag, Steve Ridgeway, chairman of StartJG and former CEO of Virgin Atlantic and Steve Keller, CEO of iV Audio Branding.

Keller says, “When it comes to conferences for branding professionals, Transform is a tour de force. If you’re building a brand from the ground up, managing its reputation, or guiding it through a rebranding initiative, Transform offers the kind of knowledge, support, and practical insights necessary to keep your business ahead of the curve. In addition, it provides an opportunity for organizations to share their stories with one another, comparing notes and benefiting from the shared experiences of a community. Whether you’re a strategist, a planner, a creative director, an account manager, a CMO or CEO, Transform supplies the content that will enable you to do a better job for your agency and your clients.”

Sessions at the conference will delve into the issues that matter to corporate brand professionals. In his session, Maag will examine the differences in font development for the Latin and Chinese alphabets, a challenge for many international companies. He’ll explore the ways in which companies like HP and Intel tackled the obstacles that arose from that process.

“For companies looking to break into new markets, Asia Pacific provides both challenge and opportunity. It’s exciting to see the ways in which brands succeed in new markets by adapting their brand strategies to enable them to captivate audiences from around the world,” Liz Foggitt, events and publishing manager at Cravenhill Publishing, says.

Ridgeway will document the meteoric rise of Virgin Atlantic and its correlating success as a brand. He will then outline a 10-point plan to give any brand practical advice on succeeding in a multichannel, consumer-led world. Keller talks audio branding and the ways in which companies can use sound to create a sonic brand and gain cut-through in a media-rich environment. Other sessions round the day out by examining brand strategy, visual identity and corporate reputation.

To attend on 19 November, click here.