News

American canned food brand Progresso welcomes this year’s soup season with the launch of newly rebranded soup cans and products across supermarket shelves. The rebrand, carried out by brand experience agency Hornall A...

In November 2013, the UK city of Kingston upon Hull, more commonly known as Hull, was bestowed the title of 2017 UK City of Culture. Some nominees, as well as the public at large, were surprised by the news. Yet this...

People born later than 2001 are likely to be more conservative than their generational predecessors, according to a new survey. Global brand consultancy, the Gild, has released, 'The Generation Study,' in whi...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....

Whitworth University has revealed an updated logo, carried out by branding agency Phinney Bischoff, to reflect changing times while staying true to its Christian roots....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In a world where the swell of outsourced industries are at once matched by innovative branding and a burgeoning app-based economy, the public cloud has never had such a silver lining. With a host of marquee names cham...

Aquatic pet brand Tetra recently teamed up with the Aquatic Design Centre to install a pop-up aquarium in London Underground’s Old Street Station....

This year's premier brand and rebrand projects are set to return to Dubai for the May 2017 Transform Awards MENA. With the shortlist now open for entries, brand agencies, organisations and companies can showcase e...