Almost 170 years ago, in June 1847, tea-dealer and resident of Blackpool, UK, Edwin Henry Booth, opened a shop named The China House and began trading under the E.H. Booth & Co. Ltd. When, 16 years later in 1863,...
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In the bottle
The popularity of craft beer has led to the growth of microbreweries all around the world. With increasing competition in the marketplace, it’s difficult for these breweries to stand out and expand their customer base...
#TransformTuesday: 7 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Live from Dubai Lynx 2017
From eleventh year to eleventh hour, the annual Dubai Lynx International Festival of Creativity gets underway today, showcasing a maelstrom of creative influence. Bringing together distinguished professionals from a h...
Taking it to the limit
In 1946, as India battled the death throes of a fading empire and the country’s profound fissures gave way to its looming partition, a middle-aged, semi-literate man, driven by the poverty that engulfed him, gave Brit...
Employer Brand Management Awards 2017 shortlist revealed
Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attra...
Bite-sized rebrands
Over the past month, there have been a number of rebrands and changes in packaging in the food and beverage sector. We highlight some of the most prominent global rebrands...
Sweet additions
The Royal Family, drinking endless cups of tea and a penchant for queueing are among the many things for which the UK is famous. Cultural and literary heritage abound; the UK’s universities and public space are among...
#TransformTuesday: 28 February
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Pole position
Gracing the parc fermés of the 2015 Formula One season, McLaren’s MP4-30, designed by distinguished racing specialists, Tim Goss and Neil Oatley, marked a new chapter in McLaren Racing’s history. Yet its departur...
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