• Transform magazine
  • May 03, 2025

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Going for the orange in Oregon State rebrand

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The mighty Beavers of Oregon State University are now rather long in the tooth, having fought it out with Pac-12 competition since helping found the conference in 1915. Now, the team, and the university, are putting a...

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#TransformTuesday: 6 June

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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YouTube releases new typeface to coincide with live streaming offering

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American video sharing company, YouTube, has released its own typeface, YouTube Sans, inspired by the brand’s widely-recognised play button. The launch comes as the company announces the arrival of YouTube TV, its own...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Carefree campaign for FT Weekend brand

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Among the giants of international print journalism, there are a few titles which stand out through brand image alone. The Wall Street Journal’s bold and historical lettering is instantly recognisable among a plethora...

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Everest expedition is opportunity for brand and for history

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Summiting the highest mountain on Earth has always been a perilous endeavour. But now, melting glaciers and high levels of foot traffic present more challenges to climbers....

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Häagen-Dazs unveils refreshed visual identity

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The year is 1961 and New York’s South Bronx is a poster for working-class poverty. Hollowed-out buildings trace a skyline interrupted by sneaker-ridden telephone lines. Below, children caper in the spritz of fire hydr...

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Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local...

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#TransformTuesday: 23 May

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The Arts Society rebrands with timeless aesthetic

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According to the Creative Industries website, in 2015 the UK’s cultural organisations contributed £27bn to the economy and created 642,000 sector jobs. This follows a general trend of growth in the arts and herit...

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