• Transform magazine
  • February 26, 2020


DewGibbons + Partners introduces Da Vinci-inspired rebrand

DewGibbons + Partners relaunches with new name.jpg

After 21 years of operation, any company would be in need of a change. In an ever-evolving world, change is not a sign of weakness, but a sign of progress; vital for any organisation that wants to improve and survive in a competitive world.

London-based independent design agency DewGibbons + Partners has chosen to mark its 21st birthday with a rebrand. The agency’s rebrand includes changing the company’s name, which will now be called Free The Birds.
Drawing inspiration from a story about Leonardo Da Vinci, who was allegedly the first animal activist, setting birds free from their cages, Free the Birds’ identity is based on the philosophy of ‘beautiful thinking’ or the goodwill a speaker cultivates between themselves and the audience. The strategic design behind Free the Birds’ rebrand aims to more than just a change of the brand’s aesthetic, with its main objective set as standing out among a sea of communications agencies. 

Sara Jones, partner at Free The Birds, says, “A diverse range of businesses both local and global are seeking design which goes way beyond aesthetics. Our clients don’t consider design a bolt-on, rather part of a strategy and ethos which leads the tone across all communications touchpoints, both internal and external.”

Partner Nick Vaus adds, “Truly strategic design is much more than words and visuals. It answers company challenges and enables brands to fly. This has become increasingly important in a fragmenting media landscape. Our name change reflects what we perceive as a real renaissance in our offering with growing numbers recognising the need for design which incorporates brilliant brand ideas.”

The rebrand is therefore part of a general strategy and philosophy, which sets the tone for all the company’s communications outlets. Along with its name, the company has also moved its offices to Old street, while its management will remain the same.


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