• Transform magazine
  • May 03, 2024

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Lithuanian capital Vilnius rebrands as 'G-spot of Europe'

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The combination of cheap flights, a better work-life balance and an increasingly curious generation of travellers means place makers develop ever-unique strategies to attract tourists, business and residents. And, wit...

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Costa Coffee crafts definitive, branded ‘Costa red’

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Costa Coffee has an association with the colour red giving the brand a clear hallmark and making it easy to identify when strolling high streets around the world....

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Whisky range unites craft experimentation with brand heritage

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Already one of the most popular single malt Scotch whiskies in international markets, Glenfiddich has upped the game even more with the introduction of its ‘Experimental Series.’ The range sees new whiskies and collab...

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Design-led medical clinic changes diagnostic approach

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In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centu...

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New hotel brand plans to keep guests exploring

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Millennial travellers place priority on exploring and experiencing the city; especially cities like London most sites are outside of hotels....

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#TransformTuesday: 14 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Dog health supplement brand unites pet health and happiness

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Pet ownership is a lot like parenthood. Pet owners are always on the lookout for ways to ensure a happy, healthy and long life for their furry companions. For that re...

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IHOP publicity stunt quadruples sales

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IHOP, the American multinational diner-style restaurant specialising in breakfast foods, made headlines recently by changing its name from IHOP to IHOb; ‘B’ standing for ‘burger.’ Although promoted as a permanent chan...

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Brazilian bank follows custom typeface trend

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Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentatio...

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Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci...

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