It’s 2018 and gender stereotypes may finally be a thing of the past. Pink is not defined as a colour for girls and football is no longer a sport exclusive to boys. Wi...
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Radio 1 rebrands to reconcile heritage with a modern audience
BBC Radio 1 is getting older while its audience stays the same age: enter Mother Design for a branding facelift....
Ice cold warmth for Norwegian telco brand
Norway is bisected by the Arctic Circle, meaning that for nearly half the year, across nearly half the country, there is a lot of ice. One of its biggest telecoms companies, ice.net similarly covers about 80% of the N...
Weight Watchers loses the weight to become WW
Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fa...
Pastry company bakes brand awareness into fresh campaign
Not that anyone needs more encouragement to like pastry, but creative agency Space has produced a campaign for manufacturer of frozen pastry, Jus-Rol, to rekindle people’s love for the brand. The campaign follows Jus-...
Beauty Bay’s makeover for digital-first strategy
With a rebellious proposition to ‘Break the Rules’ and an arresting visual identity that incorporates bright colours and bold imagery, Beauty Bay has cleverly decided to turn its focus on its biggest target audience o...
Opinion: Should brands take a stand in controversy?
In the recent Nike campaign, it’s been interesting to look into the lessons of how brands should manage risk when tackling controversy through brand purpose, says Ben Hayman of brand purpose consultancy Given...
Dunkin' drops Donuts, still has doughnuts
According to Research and Markets, a market tracking and research organisation, global consumption of doughnuts is expected to rise by 5.47% by 2021. Anecdotally, artisan doughnut stands are popping up in markets and...
Oreo and Cadbury tempt consumers with sugar-induced joy
Snacks may not bring happiness, but they can definitely help. The perfect companion to a hot cup of tea on a rainy afternoon, Oreo and Cadbury haven't become two of the most well-known snack brands for no reason....
Transform Awards Asia-Pacific showcases best in brand
Earlier this year, Air Tahiti Nui released a new brand, with Superunion, that saw the Polynesian favourite finally develop its own identity. Also this year, Sri Lankan supermarket Keells turned its lackluster warehous...
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