Every year at the Transform Awards North America there are standout, inventive, creative brand development projects that showcase the best of brand. There are inevitably a few standout rebrands that turn heads and set...
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#TransformTuesday: 30 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
New wayfinding sets sail in Maritime Greenwich
London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large co...
Rare brings back trust to dairy products
Dairy products have been on the receiving end of bad press recently, with dieticians, doctors and public health campaigns warning about the concerns of dairy consumption, not only for people’s health, but also for an...
Profitability and popularity don’t always go in hand, according to research
Cadbury, Dove and Dyson have at least one thing in common: they are the only brands each ranking in the top 50 of three different UK brand value indexes. Global branding strategy firm Prophet, London-based market rese...
#TransformTuesday: 23 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Five minutes with Mark Davis
The co-founder and creative director of integrated branding agency me&dave, Mark Davis, discusses the use of brand language and its work with Anco&co What bri...
BrewDog employs mythical creatures for beer launch
BrewDog, the multinational brewery and pub chain based in Ellon, Scotland has brought out a new lager offering to take the place of the recently discontinued Kingpin. The new addition to the canned rage is called Lost...
The whole world in your Palm
Once the darling of the telecommunications scene, and the stock market, Palm Inc. changed the world. It introduced the first mobile, digital planner/communications device. In the pre-smartphone age, Palm Pilots were f...
Allergen free, but personality packed ice cream brand developed
Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many...
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