News

Brand Potential scooped up five trophies at the Transform Awards Europe 2026 for its project with St Austell Brewery. Here, the agency's designer and consultant, Shiv Bailey, discusses the project, explaining why...

St John’s College at Durham University, established over 100 years ago in the heart of the English city, required a new visual identity following the college’s plans to establish its own standalone digital presence. L...

Transform sits down with SThree's global brand director, Emma Renaudon-Smith, and its MD of marketing, Steven Biester. The pair explore their Transform Awards-winning rebrand with Sandbee....

The Arla Foods-owned dairy brand turned to Pearlfisher to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Chu...

Gilmar Wendt, founder at GW+CO, chats to Transform about working with ams OSRAM following a complex merger. He discusses the project's overarching strategy and how that fed into the design....

VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...

The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....

Following the introduction of a new board and senior management team, Basketball Scotland wanted to convey a renewed focus on transparency, collaboration and trust across the community. Edinburgh-based agency Brand Oa...

With Transform’s inaugural European Wayfinding Awards fast approaching, we hear from those shaping the discipline. From the biggest changes facing wayfinding to the biggest mistakes made in the industry, leaders in th...

Integrated Amazon Routes (RAI) and Embratur (Brazilian Agency for International Tourism Promotion) came together with strategy and design company FutureBrand São Paulo to promote the Amazonian region and generate...