This year Christophe Fillatre celebrates his tenth anniversary at Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency....
Transform
Branding awards in the MENA region now accepting entries
The Transform MENA awards, for exceptional new and evolving brand and rebrand campaigns, will return to Dubai this June. The awards are now accepting entries from companies, agencies and organisations in the Middle East and North A...
Travel agency promises a piece of paradise
The luxury travel sector is a lucrative, yet competitive, market. In a bid to stand out, Sovereign Luxury Travelhas rebranded as Sovereign – Paradise Found. A new visual identity, designed by London-based SomeOne, will drive this m...
ZTE’s brand catches up with its global reach
ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations. The company has also...
Luxury brands continue to resist social media
While the majority of consumer brands embrace social media as a tool for connecting with their customers, some luxury brands are yet to accept the medium for fear of losing their valuable exclusivity. A recent report by NetBase sho...
Be true to yourself
The language brands use is not only exemplary of their communications strategies, but is derived from the personality, nature and identity of the company itself. Ruth Wyatt explains why it’s important to maintain cons...
New brand celebrates data technology
Hard disk manufacturer, Seagate, is at the forefront of technology, albeit in a largely uncelebrated role. The American data storage company has recently revealed a rebrand that celebrates its important role in modern society and c...
Charitable brand strategy
The Water Trust turned to Prophet brand consultancy to refine and strengthen its brand in the hope that it would better supplement its future initiatives. The charity found that its positive attributes were accountability, transpar...
Sony suffers since cyber-attacks
The bizarre story of a leaked US blockbuster about North Korea leader Kim Jong-un being assassinated is escalating to an alarming scale with North Korea threatening to retaliate against the US. The whole saga has had a disastrous e...
King’s rebrand put on ice
King’s College London has pledged to revisit its rebrand plans in the face of backlash from its students. The rebrand, created with Saffron brand consultancy, included renaming the university King’s London in a bid to emit confusio...
