Melina Thalassinou

Being at the top of the e-commerce market is a goal every China brand is after with estimations counting a total of 10m online stores that are expected to sell over 1bn products with a transaction value of more than $...

American Express has launched a new worldwide brand identity and marketing to update its image and cater to its customers’ needs. The company, which collaborated with...

Maybe 3D technology and interactive screens are not the first things that come to mind when talking about sports campaigns. However for the Atlanta Hawks it’s apparent that the team’s branding is transitioning from a...

Eat Natural, the British snack bar company, has partnered with creative agency Hot Pickle to produce and manage its ‘Made in the Makery’ full immersive experience initiative all through the summer. The campaign, which...

Propercorn, a purveyor of healthy and GM-free popcorn, came to be when co-founder Cassandra Stavrou noticed that low-calorie and organic snacks was becoming a big selling trend due to the fact that buyers were becomin...

Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

Universities are businesses, just like any other corporate organisation, and attracting students is a demanding task considering the wide options students are presented with. As with all consumers, students don’t want...

With the help of a single campaign a complete facelift of South African is attempted in an effort to leave its notoriety behind and enter a new era full of potential....

The United States Tennis Association has launched a new logo for the U.S. Open tournament. One of the most important and old tennis championships in the world, the logo was designed by New York-based independent graph...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...