Jack Cousins

Set to roll out across more than 200 markets, the brand update sees the soft drinks giant refocus its brand identity around its iconic core assets. The new global brand identity was developed by JKR, while The Superul...

For the first time, Transform is proud to announce the shortlist for the inaugural European Wayfinding Awards. The awards programme recognises outstanding work from agencies, studios and in-house teams who create intu...

Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....

Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes L...

Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journ...

Sam Yang, Labbrand’s VP and executive creative director, explores the world of brand design in Shanghai. He discusses how branding has evolved in China over the past 10 years and where Labbrand fits into the city’s de...

The global redesign features updates to KFC’s menu, restaurant design and brand identity, and is set to be rolled out across its 34,000 fast food outlets. Global branding agency JKR was tasked with reimagining the KFC...

The Ohio-based nonprofit, which creates community-based public art and provides career opportunities for artists, had operated in the Greater Cincinnati area for over three decades. Strategic design agency Six Cinqui&...

As part of the enormous project to rejuvenate New York’s John F. Kennedy International Airport, The Port Authority of New York and New Jersey, American Airlines, ASUR Airports and Phoenix Infrastructure Group came tog...

With its library of over 250,000 fonts, Monotype recognised the need to bring professional typography into AI-native creative workflows. By partnering with OpenAI’s ChatGPT, which has over 900 million weekly active us...