• Transform magazine
  • June 29, 2025

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Jack Cousins

Dude Design crafts contemporary identity for Milano Film Fest 2025

MFF 5

Independent brand studio Dude Design developed a bold, cinematic visual identity for this year’s Milano Film Fest, designed to resonate across both cultural institutions and the city’s urban streets. The challenge was...

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Cannes conversations: The value of predictive branding

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Nicky Bell, regional president for the Americas at Landor, speaks to Transform editor Jack Cousins about her leadership philosophy, why she made the switch to Landor and what her top priorities are for the next 12 mon...

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Cannes conversations: The Indian design scene

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Transform editor Jack Cousins sits down with Landor India's executive creative director, Arnab Ray, to chat about unique design trends, how India reacted to the AI revolution and his favourite work at Landor from...

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Cannes conversations: The beauty of simplicity

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Philip Davies, president EMEA at Siegel + Gale, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a bran...

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For the people of the land

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Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved....

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Transform Live Saudi 2025: The future of AI in branding and brand strategy creation

1 Opening Slide

Transform editor Jack Cousins speaks to Mohannad Zorba, managing creative director at Mockup, about his agency, the future of AI in branding and what this will mean for Saudi Arabia....

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Cannes Lions 2025: Design shortlist announced

Jovan Vasiljevic Mc1yunkr2wu Unsplash

The number of entries into the Design Lions is on the rise again for the first time since 2022. This year also saw a sharp increase in the number of shortlisted projects, with 104 making the cut in 2025 compared to ju...

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Transform Live Saudi 2025: How BSF found its voice

1 Opening Slide

Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....

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DuPont reveals electronics spinoff brand, Qnity

Qnity Logo White

Set to be one the world’s biggest solutions providers to the semiconductor and electronics industries, the Qnity Electronics, Inc. brand was designed by Lippincott. B...

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Transform Live Saudi 2025: How Tonic creates employer brands

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Transform editor Jack Cousins speaks to Paul Turner, regional director – MENA at Tonic, about how to create brands that people want to work for....

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