• Transform magazine
  • April 14, 2021

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#NewBrandMonday: 11 May

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Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Five minutes with Uli Reese

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Uli Reese, one of world’s foremost experts on audio brand management and global CMO at amp sound branding talks to Transform magazine about all the ins and outs of audio branding, from how a company can improve their...

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#TransformTuesday: 5 May

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Here's this week's selection of rebrands from around the world, meat snacks to rum manufacturers to mobile platforms. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Five minutes with Claire Rigby

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Founder partner of Boardroom Consulting Claire Rigby talks to Transform magazine about consumer trust in brands, the need to endorse sustainability and how brands can become more relatable with digitalisation....

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#TransformTuesday: 24 March

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Here's this week's selection of rebrands from around the world, from winemakers to luxury spas to drugstore chains. For more from #TransformTuesday, follow @Transformsays...

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World biggest companies to lose up to £1 tn in brand value as impact of Covid-19

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A new ‘Europe 100’ report by Brand Finance, a brand valuation consultancy, says the brand value of the world’s biggest companies will decrease by €1 tn as a result of the Covid-19 outbreak, with the aviation sector b...

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#TransformTuesday: 17 March

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Here's this week's selection of rebrands from around the world, from waterfowl conservancies to Mexican beers to NHS services. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 10 March

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Here's this week's selection of rebrands from around the world, from organic chocolate to lubricant brands to hyperloop transports. For more from #TransformTuesday, follow @Transformsays...

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Paint brands names transition from the likes of ‘Dollface’ to ‘Like a Boss’

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Ahead of International Women’s Day, U.S. based paint brand Valspar is rebranding its pink pots to counter “old-fashioned gender stereotypes that no longer have a place in modern day society.”...

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Skittles Giants packaging supersizes sweets

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Chocolate, chewing gum and fruity confections manufacturer Mars Wrigley worked with brand agency Straight Forward Design to introduce Skittles’ giant sub-brand across the UK....

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