• Transform magazine
  • April 25, 2024

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Amy Sandys

#TransformTuesday: 2 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Sweet new beginnings

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Confectionery is most often associated with children, perhaps as a treat bought with pocket money or from the sweet shop on a Saturday. Yet, a recent merge of two classic British brands challenges this concept through...

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King of rebrands

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Despite the influx of artisan craft beer on the international market, Budweiser retains its place as one of the most popular lagers sold. To ensure its classic appeal is compatible with the modern day, design firm Jon...

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#TransformTuesday: 26 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Little Dish serve up new visual identity

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The message of energy and health associated with children’s food retailer Little Dish has been used to create a new bold yet co-ordinated visual identity, as implemented by creative design agency Pearlfisher....

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Wahanda gets a makeover

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UK online marketplace Wahanda, which specialises in hair and beauty services for its customers, has rebranded under the Treatwell name. Wahanda expanded to acquire Eu...

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#TransformTuesday: 19 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Believe in better communal space

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Sky has recently unveiled two new recreational spaces at its media campus in Osterley, West London. Implemented by creative consultancy Sedley Place, the new social spaces are intended to offer the flexibility and inf...

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Defining and designing East London

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Interspersing text with quotations laid on colourful insets, the recent publication created to highlight the work of historic printing firm the Baddeley Brothers is a treat for the eyes - as well as the brain....

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The value of brand equity

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The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

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