Amy Sandys

Sometimes a brand product name can fall foul of external forces. When this leads to a brand being linked to something unarguably negative, the manufacturers must make the decision to either rescind its name, or battle...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Given the long-standing association Britons have with the Royal Family, it is no surprise that many amenities across the UK have become a tribute to monarchs gone by....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Media and journalism are by nature inclusive verticals with a generally broad outlook - and financial journalism need not be the remit of an exclusively white, middle-class and male demographic....

In many cities of the world, where identity is founded upon a decadent array of artistic styles, genres and ideas, art galleries function as a hub of cultural history. The Metropolitan Museum of Art, New York, is no e...

2015/16 may well be remembered as a formative period in broadcasting history, in which television channels of every genre decided to undergo significant changes to their visual identity....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Typeface is ubiquitous, an integral component of every brand. Where a brand image communicates the theme of a company, lending a visual identity to its products, it is typeface that determines the brand’s sophisticati...

Over-priced hotels booked in advance, less-than-average hostels decided upon mere days before reaching a city, tents erected for the classic rainy family holiday. All have become staples of holiday-making – yet all mi...