Graham Sykes is the executive creative director at Landor & Fitch. He argues here that the days of brand tokenism are over, and that brands must step up and create genuine, positive change now....
Articles
World’s oldest youth club rebranded by Dragon Rouge
St Andrew’s Youth Club, which was founded over 150 years ago in London, sought to have its identity refreshed to allow it to serve the changing needs of its young community. Global branding agency Dragon Rouge did the...
Transform Awards ANZ 2022 shortlist announced
Transform magazine is proud to announce its Transform Awards ANZ shortlist for the third year. Even more exciting is the news that this will be the first time the awards programme has been held in-person in the Austra...
Shortlist announced for Transform Awards Asia 2022
Celebrating the transformative power of rebranding and brand development, the Transform Awards Asia remains the only awards programme in the region to recognise best practice in corporate, product and global brand dev...
UK next-generation internet service provider receives major rebrand
Airband, which is set to relaunch this week, had its brand strategy and visual identity redesigned by independent creative agency The Corner. The project with the London-based agency was undertaken to reposition the b...
BNC 2022 stories: is it time to start your own practice?
Concluding the first day at the Brand New Conference 2022 in Austin, Texas, the founders of Brooklyn-based agency Porto Rocha, Leo Porto and Felipe Rocha, discuss their process of starting up a branding agency and the...
BNC 2022 stories: the creation of Center
At the Brand New Conference 2022 in Austin, Texas, Alex Center kicked off proceedings with a rip-roaring talk about his life as a designer. From once being a shy child growing up on Long Island, he would go on to foun...
‘Do the right thing’: how brands can improve the wellbeing of UK consumers
Phil Rowley, head of futures at OMG UK, explains how brands can play a fundamental role in boosting UK consumers' wellbeing. The UK is facing a mental health cris...
The cost-of-living crisis should be a wake-up call for brands
Mike Fantis, VP and managing partner at London-based DAC Group, argues brands should be doing more for local communities in the cost-of-living crisis, or risk damaging their reputation....
Make your digital customer journey a powerful tool in your brand building efforts
Ronald Griffin, Karl Cavalli-Björkman and Joachim Medalen of Nordic agency SEEN explain the benefits of video personalisation for brands, allowing them to reconnect with a disenfranchised modern audience....