• Transform magazine
  • April 16, 2024

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Weisman Design Group rebranded ‘Fora Landscape Architects’ with full identity change

People People Fora 9

Approaching its 40-year anniversary, Weisman Design Group believed its current branding was in need of an update. With the help of design studio People People, Weisman Design Group rebrands under the new name, ‘Fora Landscape Architects’.

Approaching 40 years in business, the Seattle-based landscape architecture firm, formerly called Weisman Design Group, felt its branding no longer reflected its team, mission and personality. Connecting with branding and interactive firm People People, Weisman adopted a new visual identity appropriate for its new name, ‘Fora Landscape Architects’. 

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‘Fora’ is Latin for ‘what is out of doors’. The visual identity furthers the meaning behind the name, as ‘Fora Landscapes’ aims to reflect an open, welcoming personality. Additionally, People People designed a custom 'f' featured in the logo with hard angles and rounded edges to represent the crossroads of nature and the built environment. 

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Also part of the welcoming personality is a bright colour palette, meant to resemble optimism and curiosity. Topping off the new visual elements is the updated core messaging found in the mission statement, firm profile and principle bios on the redesigned website.