Christophe Rolland is a freelance senior brand strategist and lecturer at the IED Istituto Europeo di Design in Milan, Italy and ISCOM Paris, France. He argues consumers still desire the sacred in their lives, and tha...
Articles
The story of Commodity
Vivek Bhatia, creative director at London-based ico Design, discusses how a confused fragrance brand became a modern American perfumery. Over the past decade, we’ve s...
Transform Tuesday 26 July
Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
The experience of a lifetime
Technological advances have opened up a new world for brands and their audiences where the constraints of reality are softened. Does this mean physical brand experiences are gone for good? Jack Cousins reports...
GSK’s website redesign signals new era for company
Designed by London-based Radley Yeldar, the new website aims to reflect the healthcare firm’s transformation to becoming wholly focused on biopharma innovation. GSK’s website aims to be category-defining by housing sp...
Post-COP26 sustainable brand strategy
It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...
The future of green branding
Peter Matthews is the founder and CEO of digital brand consultancy Nucleus. He argues brands must do more than merely not damage the environment, and those who ‘greenwash’ will be caught out....
Five minutes with Anna Johannes
Anna Johannes is a former bronze medal-winning Paralympian who now works as a strategist at branding consultancy Interbrand. She speaks to Transform about the concept of inclusive design, her time as a Paralympic swim...
Fighting back with brand relevance
Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...
New Toblerone brand identity not for squares
Global creative agency Bulletproof designed the new brand story and visual identity for the Mondelēz-owned brand to encourage uniqueness in all its forms. Paying tribute to the importance of being stubbornly triangle...