In combining forces with a fellow Education Business Partnership, 15 Billion, the London-based charity sought the help of British design studio WMH&I to reinforce the charity’s role and purpose. Founded in 2004, I...
Articles
Sweet Fantasy Brothers reveals big brand update
The global manufacturer of ready-to-use products for the gelato industry turned to international consulting firm Dan Alexander & Co to craft its new strategy, name, logo, visual language and video. Inspired by the...
New US state-of-the-art virtual golf club brand identity a hit
Rock Pile Golf Club, a new Connecticut-based virtual golf club, turned to branding and package design firm Little Big Brands to devise an identity which could support the immersive golf experience as well as the club’...
Achieving a brand and commercial step change through a CX approach
Eliot Sykes, managing partner and head of consultancy at UK-based integrated agency krow Group, discusses the role of CX, and how optimising touchpoints can do wonders for a brand....
Self-hypnosis app reveri undergoes huge rebrand by Mother Design
Founded in 2020, reveri’s latest rebrand – which aims to break down traditional conventions of the wellness industry – marks its launch into the UK health-tech category. In addition to supporting the app’s functionali...
London agency creates first of kind sensory think tank
Bompas & Parr, an experience design and creative studio based in Bermondsey, London, has announced its new offering: a strategic consultancy service called ‘The Feel Tank’. The service aims to harness the powers o...
UK’s Official Charts undergoes brand and digital platform redesign
In a bid to appeal more to Gen Z, the Official Charts’ rebrand was crafted by English branding and web design firm Electric Mustard. Including digital-first colours and a bold new font, the Official Charts hopes its n...
Ice lolly brand Friskis receives joyful redesign
Henning Olsen, Norway’s oldest ice cream producer, sought the help of international brand design agency JDO to redesign its summer ice lolly’s identity. The agency was responsible for designing a ‘vibrant, tantalising...
Unarchiving rich histories through design
Caspar Lam, partner at Synoptic Office and assistant professor of communication design at Parsons School of Design, discusses the importance of businesses unlocking the human stories in their archival data to communic...
Seymourpowell designs Black Juniper gin identity
The new ultra-premium gin, launched by Silent Pool Distillers in England, was inspired by the Bhutanese juniper berry, which is a key ingredient in the product. The global strategic design and innovation company sough...