Daniel Todaro, managing director at creative customer experience marketing agency Gekko, advises readers on what is driving consumers during these difficult times and how brands might best react....
Articles
London-based Free The Birds designs new brand world for Erno Laszlo
The global luxury skincare brand company sought the help of Free The Birds to elevate its position as a pioneer in the wellness skincare space through a new brand identity and positioning. In a bid to refine the brand...
The method for brand naming
Tim Dove and Sarah Bonnefoy, respectively the strategic director and senior brand strategist at New Zealand-based Re:Brand, argue the importance of adopting a good naming strategy to the success of a brand. They offer...
Transform Awards North America open for 2023 entries
Now in its ninth year, the Transform Awards North America remains as committed as ever to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform magazi...
The metaverse is a game. Turning back climate change is not
Paul Domenet, partner and communications creative director at Free The Birds, questions the prioritisation of emerging technologies, such as Web3, over combating climate change....
Bombay Sapphire Special Edition rebrand honours iconic artist Jean-Michel Basquiat
London-based Knockout, which specialises in drinks and spirits brand design, sought to pay homage to Basquiat by showcasing his piece Untitled (L.A. Painting) on the brand’s new Special Edition bottle. Keeping in line...
How can brands use sound and music to better empathise with consumers?
David Courtier-Dutton is the CEO at British sonic branding testing company SoundOut. He makes the case here that music is the best way for a brand to lift people’s spirits in difficult times....
Five minutes with Judy Su
Judy Su is the creative director at Blue State, a progressive campaign consultancy based in Brooklyn, New York. She chats with Transform magazine about her work on the Elizabeth Warren Presidential campaign, working f...
British agency Robot Food redesigns pet care brand YuMOVE
Attempting to position the brand towards a new breed of ‘pet parenting’ owners, Leeds-based Robot Food’s global rebrand work involved designing a brand architecture to bring all products under the YuMOVE name. The age...
Cable network company Starz comprehensively rebranded by Loyalkaspar
The American television network, which is owned by Lionsgate, sought the help of Loyalkaspar to devise a brand strategy, voice guidelines and design system. The agency’s work also involved the creation of a new logo w...